Molly Thompson
What does growing up with red hair and freckles get you in life? “Best Personality” Senior Superlative, that’s what. Ragsdale High School. Class of 1991. Thank you very much. Red hair and class clown go together like vanilla ice cream and chocolate sauce…and that’s what Molly strived to be back in the day. Next time you see her, ask about how she ended up on the 11:00 news by “disrespecting” the school’s special guest with a whip cream pie.
So how does one go from class clown to public relations? Her 12th grade newspaper advisor always encouraged her to keep writing, to keep talking, and find a creative outlet for her big ideas - so that’s what she did. With over 16 years experience in the industry, Molly built an extensive background initially in technical writing. She then moved into PR where she could put her creative talents and people skills to work.
Today, Molly leads the agency’s Biotech and Healthcare Practice, managing the PR efforts of global pharma technology and services companies. Strategizing, planning, counseling, executing, and measuring success are all part of a day’s work for Molly. She recently spearheaded the development of a unique methodology to define and measure the success of an organization’s PR program. When she’s not working with each client team to ensure PR objectives are directly aligned to the organization’s goals, you’ll find her knee deep on any given social media platform, monitoring, developing content, and generally chatting up anyone and everyone interested in her clients’ messaging.
Molly's areas of expertise also include emerging media platforms and internet marketing, having worked with a number of online advertising, email marketing, and digital media technology companies.
Prior to joining Crossroads PR, she worked with industry leaders such as Veritas, Siebel Systems (formerly OpenSite Technologies), and General Dynamics (formerly GTE Government Systems.) Molly previously served as an Executive Board Member of the Triangle Interactive Marketing Association (TIMA) and as an Advisory Board member for DivineCaroline.
Molly has a Bachelor of Science in Applied Sociology from North Carolina State University.
Molly fancies herself the Martha Stewart of the agency, frequently bringing in homemade goodies and treats for the group. When she’s not whipping up something in the kitchen, you can find her in the garden, at an NC State football game, or at the baseball field with her husband watching their two boys play ball.
Follow her on Twitter: www.twitter.com/mh_thompson
She blogs at: http://mhthompson.tumblr.com/
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