SEO

Press releases and other public relations content are some of the most effective ways of keeping search marketing campaigns topical and fresh. But many traditional SEO campaigns are not integrated with public relations, limiting their long-term effectiveness. 

At Crossroads – we ensure PR and SEO efforts are in sync and working toward common goals and objectives. We use analytics to track how PR efforts are impacting web traffic and leverage this data to reassess existing PR tactics as well as create new ones.

PR/SEO Strategy

As part of each client engagement, Crossroads reviews a client’s analytics and delivers a PR/SEO strategy document outlining how PR will help raise web visibility, drive targeted web traffic and generate leads. This deliverable typically outlines the metrics for tracking success, identifies target keywords and determines how anchor text will be used in press releases, etc. It also includes an assessment of web traffic patterns/trends seen to date and provides recommendations on additional opportunities for growth.

This strategy can be a collaborative effort between CRPR and a client’s SEO team – or a standalone deliverable that CRPR creates.

• Creation of effective title and META description tags
• Executing strategies for getting new web content indexed quicker and web sites crawled more frequently by Google
• Advanced keyword research to gain insight into search behaviors and generate new topics for blog posts, byline articles, press releases, etc.
• PR driven linking strategy focused on showcasing industry thought leadership
• Identifying content themes and creating PR content to increase visibility as a result of personalized search

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