Social Media

Whether you’re just thinking about social media but are not sure where to begin, or have started using some social media platforms, but are becoming overwhelmed with next steps to take, it’s important to get involved and have your strategy in place before the tipping point is reached in your space.

Today, social networks, blogs and other Web 2.0 channels play a key role in influencing the perception of companies like yours. Many of your target audiences including customers, partners and competitors communicate via these channels.

An example of our social media services, include:


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  • Blog Support

    • Building a Corporate Blog
    • Expanding the Reach of your Existing Blog by tracking daily/weekly "hot" topics that are creating buzz in your industry and providing counsel on how your executives can join in on the conversation and link back to your blog for additional exposure.
    • Outreach to Industry Bloggers by identifying top bloggers in your industry and leveraging our experience in pitching the blogosphere to secure coverage on these leading blogs.
    • Develop Blogging Editorial Calendar to ensure that a consistent flow of timely information is being pushed out to your followers and to potentially engage new followers.

    Other opportunities to leverage the blogosphere may include:

    • Using it as a platform to showcase thought leadership and industry perspective (not just self promotion)
    • Sending insightful blog posts from clients to reporters covering particular issues (showcase your executives' opinions)
    • Building bridges with partners by highlighting pertinent partner news and linking to their site and blog
     

  • Developing a Social Media Handbook

    The social media handbook is a quick-start guide to gain traction and establish thought leadership before many of your competitors. The handbook gives you an integrated plan customized to your business with all the tools you’ll need to ensure you’re hitting the right targets, at the right time, with consistent messaging that ties back to your corporate goals.
     

  • LinkedIn Support

    • Create a LinkedIn company profile to maximize reach, start discussions, share news, post jobs and create subgroups
    • Provide counsel on managing the information that’s publicly available about your organization
    • Synch Twitter and blog feeds to LinkedIn company profile
    • Maximize SEO and leverage third-party applications
     

  • Twitter Support


    • Create corporate Twitter account
    • Track and follow key influencers
    • Research and track comments via RSS feeds and provide timely, “hot” topics to tweet about
    • Leverage your company’s key words and messaging with hashtags
     

  • YouTube Support

    • Develop YouTube Channel
    • Manage and post customer/partner Q&A video clips, product demos, etc.
     
    4030 Wake Forest Road
    Suite 211
    Raleigh, NC 27609
    Tel: (919) 821-2822
    Fax: (919) 882-1886
    info@crossroadspr.com 

As the leading Southeast Technology PR agency, Crossroads Public Relations leverages the right mix of PR, social media and business experience to help B2B technology companies reach their target audiences around the globe.