About Crossroads PR and Marketing
Founded as Crossroads Public Relations in 2003, our agency has a long-standing track record of success in the B2B technology community. Over the past ten years, the PR landscape has evolved and lines between PR and marketing have become blurred. As our clients grew, they faced new challenges and opportunities. To address this new landscape and support the changing needs of our clients, our agency evolved to offer services beyond traditional PR. In 2013, we decided to officially change the name of our agency to better reflect the services we provide. Meet the new Crossroads PR and Marketing.
Our services complement a client’s marketing efforts, whether in-house or outsourced, but take a more holistic and integrated approach than traditional PR firms. We specialize in Lead Generation Support – including the creation and optimization of content that maps to the company’s strategic goals, to generate demand, nurture leads and enable customer engagement. In addition to generating leads, our customized ‘roadmap’ approach helps companies to leverage internal expertise to generate thought leadership and drive communication with key media and influencers in the B2B technology and biotech/pharma industries.
We also understand that one size does not fit all when it comes to PR and marketing success, and our proven methodology i.e. roadmap, delivers results for companies of all sizes. Crossroads PR and Marketing is a full-service agency focused on creating measurable impact for B2B technology and biotech/pharma companies. We focus on building brand value vs. just brand awareness, with the right balance of strategy and execution. We offer a more capital-efficient approach compared to larger agencies, while delivering the same level of services and expertise found at those agencies, and providing a high-touch level of client service often lacking at those firms. We serve as strategic partners to our clients, and firmly believe that our success depends on their success.
As a metrics-driven agency, we understand the importance of mapping our efforts to your goals. We regularly analyze and report on that impact, continuously tweaking campaigns (as needed) to ensure we deliver a return on your investment.